PCB Pakistan Cricket Board – Career Opportunity 2025

Introduction to Pakistan Cricket Board (PCB)

The Pakistan Cricket Board (PCB) is the governing body responsible for the administration, regulation, and promotion of cricket in Pakistan. It oversees all domestic and international cricket-related activities, ensuring the development and smooth operation of the sport at all levels. The PCB is committed to fostering excellence in cricket by implementing structured programs, hiring skilled professionals, and maintaining a transparent governance framework.

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Career Opportunities at PCB

PCB is offering an exciting opportunity for talented professionals in the field of social media management. The organization is currently inviting applications for the following positions:

1. Senior Manager – Social Media
2. Manager – Social Media

These roles are essential for enhancing PCB’s digital presence, engaging cricket fans, and promoting Pakistani cricket at a global level. The selected candidates will be responsible for managing social media strategies, content creation, audience engagement, and brand promotion.

Roles & Responsibilities

Below is a breakdown of the expected responsibilities for each position:

1. Senior Manager – Social Media

As a Senior Manager of Social Media, the individual will be responsible for overseeing all social media activities of PCB and ensuring a consistent, engaging, and impactful digital presence.

Key Responsibilities:

• Develop and implement an innovative social media strategy to enhance PCB’s brand value.
• Supervise and guide the social media team, ensuring high-quality content creation and timely posting.
• Monitor and analyze social media trends, engagement rates, and audience preferences to optimize content strategies.
• Collaborate with the content, marketing, and PR teams to align digital strategies with PCB’s overall communication goals.
• Engage with fans, respond to queries, and build strong digital community relationships.
• Ensure real-time coverage of PCB events, matches, and press conferences through digital platforms.
• Oversee paid social media campaigns and manage advertisement budgets.
• Maintain PCB’s reputation by handling crisis management in case of negative publicity or controversies.
• Report performance metrics and insights to senior management for decision-making.

2. Manager – Social Media

The Manager – Social Media will assist the Senior Manager in executing social media plans and managing daily activities on digital platforms.

Key Responsibilities:

• Create, schedule, and publish engaging content (text, images, videos, polls, etc.) on various social media platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok.
• Monitor audience engagement and provide real-time responses to comments, messages, and inquiries.
• Collaborate with graphic designers, video editors, and content creators to develop visually appealing content.
• Track key performance metrics, generate reports, and suggest improvements for better audience reach and engagement.
• Stay updated on the latest trends, hashtags, and cricket news to keep PCB’s social media content relevant and engaging.
• Assist in executing live streaming and other digital content initiatives during matches and special events.
• Ensure compliance with PCB’s digital policies and brand guidelines.

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What are the Eligibility Criteria & Qualifications

Eligibility Criteria for these Positions:

For Senior Manager – Social Media:

✅ Education: A Bachelor’s or Master’s degree in Marketing, Communications, Media Studies, or a related field.

✅ Work Exp: 7–10 years of social media management / digital marketing/content creation work experience.

✅ Skills Required:

• Deep knowledge and experience in social media strategy development and execution.
• Proficient in social media analytics and reporting tools.
• Strong team leadership and managerial skills.
• Strong writing, communication, and interpersonal skills.
• Very good in image control online (brand management)
• Experience with SEO, PPC, and web analytics.

For Manager – Social Media:

✅ Education: BA in Media Studies, Digital Marketing, Communications, or related field.

✅ Minimum 3–5 Years of Experience in Social Media Content Creation · Community Hiring } & Audience Engagement

✅ Skills Required:

• Familiarity with content creation tools–Canva, Adobe Photoshop, and video editing software.
• Passionitized with social media algorithms and trends.
• Funny storytelling skills along with copywriting skills.
• Can manage multiple tasks in a dynamic environment.
• Passion for cricket and good knowledge of the game.

advertisement PCB Pakistan Cricket Board – Career Opportunity 2025

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How to Apply & Deadline

Department: Social Media Position: Various Positions THE PAKISTAN CRICKET BOARD The Pakistan Cricket Board is looking for qualified and passionate professionals to help build a world-class, sustainable cricket brand. Candidates are strongly encouraged to carefully review the application guidelines to avoid disqualification.

✅ How to Apply

Eligible candidates may apply for the posts through the PCB career portal from 07 March as per the following:

1. Visit the Official Website

• Go to www. pcb. com. pk/jobs: visit the online job portal.

2. Choose the Appropriate Job Posting

• The 2 open positions are Senior Manager – Social Media and Manager – Social Media — clicking on either job title will take you straight to the comprehensive job description.

3. Prepare Required Documents

• Recently Updated Resume/CV with specific experience and qualifications.
• A cover letter outlining your recent experience relevant to the position.
• Any Documentation, Such as Certifications, Portfolio, or Work Sample (if applicable)

 4. Complete the Online Application Form

• Submit the form, making sure to enter accurate and current information.
• Remember to enclose the required documents before you submit it.

5. Submit Your Application

• Read all of the information carefully before applying.
• You might receive an acknowledgment email on the submission of the application confirming the receipt of your application.

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⚠️ General Guidelines:

• The PCB reserves the right to accept/reject/cancel any application at any time as per its discretion.
• Just shortlisted candidates will be invited for interviews.
• 🚫 No TA/DA will be given attending the interview process.

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Why Work with PCB?

Working at PCB provides a unique opportunity to be part of a prestigious organization that is at the forefront of cricket development. Employees at PCB enjoy:
✔ A dynamic work environment with opportunities for career growth and professional development.
✔ The chance to work with experienced professionals in the sports and media industry.
✔ The ability to contribute to Pakistan’s cricketing legacy through innovative digital initiatives.

If you are passionate about cricket, social media, and digital engagement, this is your chance to become part of an exciting and evolving industry!